RIYADH: Due to the region’s strategic appeal and economic development, interest in the Middle East as a major investment hub has doubled to 36% among UK business leaders, according to a recent poll. More than 200 senior executives from the manufacturing, technology, and financial industries participated in the study, which was carried out by communications consultancy Pagefield.
The Middle East’s increasing attraction is a result of regional initiatives to diversify economies and draw in foreign direct investment, but Europe remains the top region, with 55% of respondents citing it as their main international investment market. Large-scale developments in the UAE and megaprojects like Saudi Arabia’s NEOM are changing the landscape and are expected to attract additional international investment.
“The data clearly demonstrates a change in the global perspective of UK enterprises. The dramatic increase in interest in the Middle East and Asia indicates a rising desire for fresh, high-potential markets, even though Europe is still a key focus, according to Pagefield partner Christopher Clark. “Businesses are searching for opportunities in regions that offer both economic dynamism and strategic advantages, looking beyond traditional hubs,” he continued.
The regional headquarters initiative in Saudi Arabia has become a significant lure for foreign businesses, particularly those in the United Kingdom. In addition to savings and support services, the program provides advantages like a 30-year exemption from corporate income tax and withholding tax on headquarters operations.
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