Are Your B2B Marketing Metrics Outdated? New Study Reveals the Truth
Marketers, especially those in B2B, frequently say, “Data is our most valuable asset.” You’ll hear comparisons between...
How a B2B Company Humanized Its Brand to Stand Out in a Competitive Market
B2B brand strategy is undergoing a radical transformation. The days of basing B2B marketing campaigns on the product offered and the...
Why Netflix Is Betting Big on Ads Following Its WBD Deal Exit
After Paramount Skydance proposed a higher $31 per share than Netflix’s $27.75 per share price, Netflix withdrew from the bidding war...
Meta’s Growth, Messaging, Budgets: 5 Powerful Stats Shaping Social Media Marketing
Emarketer predicts that by the end of 2026, Meta will have surpassed Google as the biggest digital advertising business in the world. Meta...
Why US Visa Applicants Including Tunisia Face a $15,000 Bond Policy
President Donald Trump’s administration will require citizens from 50 countries to post bonds of $15,000 to apply for US entry, a State...
A Practical Approach to Dealing with School Disruptions in MENA
Due to the coronavirus outbreak, authorities have closed colleges and institutions, preventing half of the world’s student body from...
World Bank Sees Iran War Slowing Growth and Creating Cascading Economic Risks
World Bank President Ajay Banga told Reuters in an interview on Friday that even if US President Donald Trump’s declared ceasefire is...
How Lebanon Shined at the 36th Fameck Arab Film Festival
France’s entry point to Arab theaters has long been the Fameck Arab Film Festival. The town of Moselle, which is in the Grand Est...
Syria Marks Powerful Return to Global Stage with Venice Biennale Installation
When artist Sara Shamma represents Syria at the 61st International Art Exhibition of La Biennale di Venezia, which opens on May 9 and runs...
Growth Catalyst Fund Secures Saudi Venture Capital Support for Scalable Growth
RIYADH: In an effort to increase private equity activity in Saudi Arabia’s mid-market sector, Saudi Venture Capital has announced an...
