We recently had the privilege of interviewing Aleksandr Moskotin, a multifaceted professional and the Co-founder of afina. With a proven track record of driving growth, innovation, and transformation across various industries, Aleksandr offers unique insights into the complexities of global markets. As the co-founder of afina, a pioneering IT solution, Aleksandr empowers telecom operators to unlock the full potential of their database, monetizing up to 100% of their data.
With a clear mission of bringing transparency and honesty to data monetization and CPA marketing, benefiting both companies and users, Aleksandr Moskotin leads his brand. With over a decade of experience in digital marketing within the telecom sector, he has honed his expertise in launching and investing in successful products and businesses across multiple regions worldwide.
Early Life And Educational Background
We started the session by asking, “Can you please provide us with some information about yourself, including your early life and education?”
Aleksandr Moskotin replied, “My passion for technology and its potential to transform industries has been a driving force throughout my life. I’ve always been fascinated by the way data can be used to create value and solve problems. After graduating with a higher degree in Economics, I leaped into entrepreneurship, launching several successful ventures in the ad tech and affiliate marketing space. This experience gave me invaluable insights into the power of data-driven solutions and fueled my drive to create afina.”
Presence Of afinaIn UAE
We were interested to learn more about the presence of Aleksandr Moskotin’s company in the UAE region. So, we asked, “Could you tell us about your company and its presence in your region?”
He shared, “afina is a UAE-based startup specializing in data monetization solutions designed specifically for mobile operators. We understand the unique challenges and opportunities you face in today’s competitive market. Our mission is to empower operators like yourselves to unlock the full potential of your subscriber data, driving revenue growth and customer satisfaction.
Our platform utilizes cutting-edge technology to deliver highly targeted and personalized campaigns to mobile operator’s subscribers. This ensures that his campaigns are relevant and engaging, leading to higher conversion rates and increased customer loyalty. We have a strong track record of success, working with over 2000 partners and offering 3500+ campaigns across more than 25 countries worldwide. We’ve proven our ability to deliver results, increasing ARPU by up to 5% per month and achieving a 20% revenue boost in just six months for our clients.
We’re excited about the potential of the Middle East market and are eager to partner with mobile operators and ambassadors of our brand to unlock the power of data-driven campaigns.”
On Being A Successful Leader
To learn Aleksandr’s perspective on the aspects that make one a successful leader. So, we asked, “In your opinion, what qualities make a successful leader in your industry?”
“Successful leaders in the data monetization space need more than just technical skills, which firstly include visionaries. Understanding the industry’s future and how data can drive growth, anticipating the needs of mobile operators and subscribers, is crucial. Also, leaders need to make data-driven decisions. They should leverage data analytics to make informed decisions, optimize campaigns, and increase ROI.
Moreover, leaders should be customer-focused. Building strong partnerships with mobile operators, and tailoring solutions to specific business goals and market dynamics is paramount along with being ethical. Prioritizing user trust and compliance with regulations ensures sustainable success in an increasingly privacy-conscious world. And lastly, leaders need to be collaborative communicators. They should inspire their teams, build strong relationships with partners, and effectively communicate their vision. This blend of expertise, vision, and communication skills makes them instrumental in shaping the future of the mobile industry.” Aleksandr mentioned.
Embracing Digital Transformation
We further asked, “How has your organization responded to the ongoing digital revolution and tech-driven changes?”
He shared, “afina was born out of the digital revolution, and we’re constantly adapting to the ever-changing landscape of mobile technology and data privacy. We’ve built our platform with a foundation of machine learning and real-time data analysis, which allows us to stay ahead of the curve and deliver the most effective and personalized solutions. We understand the importance of data security and privacy, and we are committed to ethical data practices that benefit both mobile operators and subscribers.
This commitment to innovation is evident in our upcoming release of afina 2.0, set for early 2025. This update will further enhance our platform with real-time trigger processing that will make the opportunity to cover the needs of the subscribers as soon as they realize them. The new updates will also empower to cut the irrelevant audience that has already got the related offers and not to bother the mobile carrier’s client with the offers they no longer require.”
“afina 2.0 will empower mobile operators to achieve even greater success with data monetization, generating even more revenue and delivering exceptional customer experiences. We are confident that our commitment to continuous improvement and adaptation will ensure that afina remains a leader in the data monetization space.” Aleksandr Moskotin added.
Words Of Wisdom For Beginners
Addressing the aspiring professionals in Aleksandr’s field, we asked, “What advice would you give to someone just starting in your field?”
“My advice is to be passionate about your work and stay curious. The data monetization industry is constantly evolving, so stay ahead of the latest trends and technologies. Don’t be afraid to ask for mentorship from experienced professionals and build a strong network. Remember, data is a powerful tool, and with the right approach, you can create meaningful solutions that enhance customer experiences and drive business success.” Aleksandr Moskotin concluded.
Follow Aleksandr Moskotin on LinkedIn.
Find afina on LinkedIn and visit their website https://afinadmp.com/
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