A serial entrepreneur and investor, Alexander Kopenkin is the founder and CEO of InTrouble, a professional legal support in the UAE. Building a wide range of ventures, Alexander is highly skilled in identifying Opportunities, building strong stakeholder relationships, and delivering strategic insights. With a vision to offer effective and quick legal services, ranging from criminal cases to financial issues, he built InTrouble. Leveraging the expertise of top legal professionals, Alexander Kopenkin prioritizes clear and results-driven solutions, ensuring accessibility of the services.
The Beginning of a Transformational Journey
Born and raised in Moscow, Alexander Kopenkin graduated with honors from both high school and later from RANEPA — one of Russia’s top academic institutions — where he completed his Bachelor’s and Master’s degrees in Business Administration and International Business.
Before turning 30, Alexander had already built a diverse career — from running his own trading businesses and legal bureau, to launching digital ventures under the Russian Internet Initiatives Development Fund, supported at the federal level. Eventually, he joined FESCO, Russia’s largest private logistics group, where he became Vice President for Procurement and Innovation and a board member. Simultaneously, he sat on the board of the Vladivostok Commercial Sea Port (VMTP) — the largest port in the Russian Far East.
“But the real pivot, the one that changed everything, was my decision to walk away from the corporate world and move to Dubai. It wasn’t a retreat, it was a reset. I wanted to create something again, but this time — smarter, sharper, and globally relevant. That’s how InTrouble was born, not as an idea, but as a response to everything I’d seen go wrong for people who were unprepared for legal complexity in unfamiliar territory,” Alexander Kopenkin mentions.
Evolution of InTrouble over the Years
“We started InTrouble the way many real solutions start — by rolling up our sleeves,” Alexander Kopenkin shares.
With no investor deck or office space, the company started with a single support line, one ad campaign, 500 real people reaching out with urgent problems, and the team handling each case manually. This process helped Alexander and his team learn what clients really need when they’re in trouble: clarity, speed, and someone who understands the stakes.
From those early days, Alexander Kopenkin shaped the service around the pain points — not what they imagined, but what people actually asked for. Today, InTrouble operates with an AI-powered platform that handles hundreds of legal requests per day in real time and in multiple languages. It doesn’t just translate — it assembles complex case narratives from scattered information and routes them to the right expert without delay.
He adds, “We’ve built a robust network of trusted legal professionals, lawyers, and investigators across the UAE, and partnered with colleagues abroad to handle cross-border and regional cases. Our core team now includes 10 specialists working from Dubai, Georgia, Cyprus, Italy, and Moscow. Different time zones, different cultures — but one focus: speed, clarity, results.”
A Strong Impact on the Business Ecosystem
In a country as diverse as the UAE, where dozens of languages, faiths, and legal cultures intersect, the first barrier to solving legal problems is often communication. “At InTrouble, we remove that barrier. Our platform was designed to serve people regardless of their background, language, or legal knowledge. That alone brings more people into the legal safety net — people who might otherwise hesitate to act until it’s too late,” Alexander Kopenkin mentions.
Moreover, with faster response in real time, InTrouble offers legal orientation, document review, and strategic guidance when people need it most, and does it at a cost structure that’s accessible. And they do it by automating what can be automated and keeping the human expertise focused where it matters most. AI isn’t just innovation for the sake of it at InTrouble — it’s aligned with the UAE’s national direction toward smarter, more inclusive services. Governments in the region are pushing AI to make services faster, more productive, and more available to residents, tourists, and citizens alike. “We’re proud to be part of that movement, helping make legal help in the UAE not just better — but fairer,” he reflects.
Qualities for Success in the Industry
Alexander Kopenkin believes empathy is the key to success in this industry that deals with fear, stress, and real human risk. He adds, “If we don’t treat each client’s case as if it were our own — we’re not in the right business. True empathy means more than polite service — it means taking ownership.” Solving every case as its own problem, Alexander and his team speak openly with their clients about outcomes, risks, and options, without false promises or legalese, ensuring trust and results.
Moreover, speed plays an instrumental role. When someone’s freedom, status, or security is on the line, responding tomorrow is never the case. In a world where minutes matter, a missed call can mean a missed flight, a missed filing, or even a missed chance to stay out of detention. Operating with urgency by default, InTrouble’s clients don’t wait for the company’s convenience, rather, the team moves on their clients’ timeline.
Also, no legal problem exists in isolation. Every case touches on systems — legal, emotional, financial, cultural. That’s why InTrouble takes a 360-degree view. Alexander even mentions, “We don’t treat the visible symptom — we trace the root, the context, and the implications. That’s how we’ve resolved cases others thought were dead ends. Law is not supposed to be creative — but that doesn’t mean we can’t approach problems creatively. And sometimes, creativity is exactly what saves the day.”
Innovative Practices at InTrouble
“Technology isn’t something we added — it’s something we built the company around. From the very beginning, we knew that handling legal crises in a country like the UAE — with its speed, complexity, and multicultural structure — couldn’t rely on traditional models. So we started by doing everything manually: taking the first 500 cases by hand, learning the real bottlenecks, and identifying where tech could make a real difference,” Alexander Kopenkin shares.
InTrouble’s AI-powered case intake system — a platform capable of handling hundreds of urgent legal requests per day across multiple languages, is a result of its innovative practices. The platform doesn’t just translate; it understands the legal structure behind each case, organizes documents, flags risks, and routes the request to the right expert. All in real time.
Innovation for the company isn’t just about speed — it’s about accessibility. By automating intake and analysis, they have reduced cost and complexity, making quality legal responses available to far more people. That’s not only good for clients — it aligns with the UAE’s national vision of AI-powered public services: faster, more productive, and open to everyone — not just those who can afford high-end legal firms.
“Our AI doesn’t replace people. It frees them to focus on what matters most: thinking clearly, acting quickly, and protecting lives, rights, and futures,” Alexander Kopenkin adds.
Navigating through the Challenges
Addressing the beginners in the field, Alexander shares, “First, stop thinking like an outsider. If you want to build a service that operates in legal risk, you can’t stay on the perimeter. You have to understand how the system breathes, not just the laws, but how decisions are made, how institutions function under pressure, and how people behave when stakes are high.
Second, build with empathy, not ego. A lot of people come into this space thinking they’ll fix it with strategy alone. What they miss is that most clients don’t need complexity — they need clarity, calm, and real guidance. That’s what makes them come back, refer others, and trust you when it matters. Third, don’t build a product, build a response system. When we launched InTrouble, we weren’t selling a legal service. We were offering rescue. That’s a very different responsibility. It means working at 3 am. It means taking on chaos. And it means designing your operation — team, tech, partnerships — to act under pressure, not just talk.
The truth is: this industry won’t give you a second chance. So move fast, build with precision, and above all — don’t promise what you can’t deliver. Because here, trust isn’t a marketing term. It’s survival.”
Connect with Alexander Kopenkin on LinkedIn to learn more.
Visit InTrouble on LinkedIn and their website https://introuble.ae/
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