A seasoned businessman with over two decades of experience in the craftsmanship landscape, Ankush Bansal leads as the CEO of Tesoro Casa. With a strong passion for craftsmanship and a family heritage rooted deeply in the business, it has become a way of life for him. Operating across continents, Tesoro Casa has expanded its offices and showrooms across the world, with its vision rooted in gemstone and metallic fusion interiors. From supporting local artisans to growing a global ecosystem of designers, strategists, and executives with Tesoro Casa, Ankush Bansal is an instrumental force in taking the company forward.
The Beginning
Ankush Bansal was raised in a family where craftsmanship wasn’t just a profession—it was a philosophy. With his education spanning both traditional Indian values and global exposure, Ankush had the opportunity to appreciate heritage while mastering modern strategy. A major breakthrough came when he realized that India’s artisanal brilliance deserved a global stage. “That conviction led me to expand our family business into international luxury markets, blending legacy with innovation,” Ankush reflects.
Evolution of Tesoro Casa Since Inception
Tesoro Casa began as a boutique vision rooted in gemstone and metallic fusion interiors. Today, it operates across continents—with multiple showrooms and offices in UAE, and Thailand, and manufacturing anchored in India. Ankush Bansal mentions, “Our team has grown from a handful of artisans to a global ecosystem of designers, strategists, and executives. Revenue has scaled in tandem with our brand aura, and we now serve HNIs, embassies, and luxury real estate leaders worldwide.”
Boosting the Artisanal Legacy of India
Tesoro Casa is an impactful name in elevating India’s artisanal legacy by creating global demand for heritage-rooted luxury. The brand empowers local craftspeople, revives dying techniques, and positions India as a hub for high-end interiors. “Beyond commerce,” Ankush Bansal explains, “we engage in cultural diplomacy—partnering with embassies and trade bodies to showcase India’s soft power through design.”
What Defines Successful Leadership
Success can have diverse shapes and criteria depending on the business and the leading figures behind it. And in Ankush Bansal’s perspective, the qualities that are crucial for success in his industry are, firstly, narrative precision, as the finest interiors evoke emotion not through opulence alone, but through the stories they embody.
Strategic agility also plays a significant role, as the ability to pivot with geopolitical and market shifts is non-negotiable. And lastly, operational rigor is unmissable, because behind every opulent showroom is a disciplined backend that ensures excellence.
Embracing Innovative Practices
With technological changes like AI redefining business operations, Tesoro Casa is not an exception to this innovation. Ankush mentions, “We’ve embraced AI-driven productivity systems inspired by AI assistants to streamline operations, client engagement, and design customization.”
In addition, Tesoro Casa’s e-commerce platform is optimized for Gulf region traffic, offering a seamless experience for HNIs. And internally, the company uses tech to manage vendor workflows, automate invoicing, and personalize buyer journeys.
Words of Wisdom for Beginners
Addressing a beginner in his field, Ankush Bansal shares a few suggestions to help them navigate through the key challenges while establishing themselves in this industry. He shares, “Start by anchoring yourself in authenticity—know your heritage, your value, and your vision. Build alliances with those who understand global nuance, whether that’s embassies or strategic partners. And most importantly, treat every challenge as a branding opportunity. When you solve elegantly, you don’t just survive—you elevate.”
To get more industry insights, connect with Ankush Bansal on LinkedIn.
Visit https://tesorocasa.ae/ for more.
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