How the Return of Branded Films Is Changing Marketing Strategies
The first quarter of the year was a success for the film industry, with the domestic box office reaching $1.77 billion, the strongest start...
Lebanon-Israel Ceasefire Renewed by Three Weeks Following an Oval Office Summit
US President Donald Trump announced on Thursday that Lebanon and Israel had extended their ceasefire for three weeks following a high-level...
Italy Rejects Replacing Iran at the World Cup Following a Proposal by a Trump Official
ROME: Italian sports officials say the four-time World Cup champions are not interested in replacing Iran in the 2019 tournament, despite a...
Oil Gains on Lack of Advancements in US-Iran Talks, and Hormuz Shipping Remains Interrupted
SINGAPORE: Oil prices increased by more than $1 on Thursday due to stalled peace talks between Iran and the US, as well as trade...
Saudi Arabia and Japan Agreed to Collaborate on Peace in the Region
TOKYO: Japan’s Prime Minister Sanae Takaichi and Saudi Arabia’s Crown Prince Mohammed bin Salman have agreed to help build...
Trump Declines to Use Nuclear Weapons on Iran
WASHINGTON: US President Donald Trump ruled out using nuclear weapons against Iran on Thursday, despite prior threats to obliterate Iranian...
Are Your B2B Marketing Metrics Outdated? New Study Reveals the Truth
Marketers, especially those in B2B, frequently say, “Data is our most valuable asset.” You’ll hear comparisons between...
How a B2B Company Humanized Its Brand to Stand Out in a Competitive Market
B2B brand strategy is undergoing a radical transformation. The days of basing B2B marketing campaigns on the product offered and the...
Why Netflix Is Betting Big on Ads Following Its WBD Deal Exit
After Paramount Skydance proposed a higher $31 per share than Netflix’s $27.75 per share price, Netflix withdrew from the bidding war...
Why US Visa Applicants Including Tunisia Face a $15,000 Bond Policy
President Donald Trump’s administration will require citizens from 50 countries to post bonds of $15,000 to apply for US entry, a State...
