RIYADH: A few short years ago, it would have been unthinkable for tourists visiting Saudi Arabia to enjoy a plant-based tuna nigiri or a vegetarian shawarma. These plant-based substitutes are firmly on the menu now because of increased agritech expenditures.
As the trend toward plant-based diets gains traction due to growing health and environmental concerns, the public and commercial sectors in the Kingdom are collaborating to produce food more sustainably. This is what we’re trying to do with farming.
Strengthening climate resilience while also protecting resources, improving human health, guaranteeing food security, and even creating economic opportunities. With farming, we are attempting to achieve this.Taking actions towards plant-based products is essential for promoting environmental sustainability,” Faisal Al-Sughayer, co-founder and general manager of Saudi plant-based brand
“We can influence a good shift and build a healthier, more sustainable society by consciously choosing to include more plant-based options in our diets and lifestyles.”
The Kingdom has experienced tremendous changes since the Saudi Green Initiative was introduced in March 2021 because of its dedication to improving food security, advancing sustainable agriculture, and adjusting to changing dietary preferences.
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