Across the Gulf region, change isn’t just coming — it’s already here. The past few years have seen the rise of business leaders who are not only building companies but reshaping entire industries. These are individuals who took risks, stayed true to their vision, and moved forward when others hesitated. In 2024, the spotlight turns to the top 10 visionary leaders driving this transformation in the GCC.
Their stories aren’t just about profits or strategy. They’re about persistence, reinvention, and knowing when to break the rules. The top 10 visionary leaders on this list didn’t follow a blueprint — they created their own.
Top 10 Visionary Leaders – 2024
Below is our curated list of the top 10 visionary leaders in 2024 — individuals whose work is actively shaping the future of the GCC. Let’s get to it.
1. Ahmed Almuhr | Transforming MENA Finance Through a Wall Street Lens
Few Arabs—if any—have navigated the high-stakes corridors of Wall Street quite like Ahmed Almuhr. As one of the rare Arab professionals to build a career at Morgan Stanley in the U.S., he brought not just grit and intellect but a distinctly global perspective to one of the world’s most demanding investment banking environments. There, he sharpened his analytical acumen, mastered sophisticated financial structures, and made meaningful contributions at the epicenter of global capital markets.
Today, Ahmed stands at the intersection of global finance and regional transformation. At the World Bank, he plays a strategic role in managing initiatives linked to a portfolio exceeding $100 billion in assets under management. Working alongside top-tier investment professionals, he helps shape a diverse array of financial instruments with precision and purpose, balancing global rigor with regional relevance.
Ahmed’s journey is defined by a bold ambition: to elevate MENA’s financial and investment landscape by drawing on world-class experience. That vision led him to make a pivotal decision—leaving a high-potential path at Saudi Aramco, the most profitable company in history worldwide, to pursue a trajectory that would take him through Morgan Stanley, Johns Hopkins Tech Ventures, and ultimately, the World Bank. Each chapter deepened his expertise, broadened his perspective, and reinforced his commitment to financial innovation and institutional excellence.
Now, as founder of “Amplifier Financial,” Ahmed is channeling this global experience into a platform built for regional impact. Focused on empowering enterprises across the MENA region, Amplifier delivers high-impact advisory services—from investment services and capital structuring to valuation and strategic due diligence. His mission is clear: to unlock the latent value within agile, growth-oriented businesses and help them access the capital, discipline, and strategy needed to scale sustainably.
At the core of Ahmed’s work is a firm belief that the future of MENA’s prosperity lies in a vibrant, innovation-led private sector—enabled by robust financial ecosystems tailored to the region’s unique economic realities. Through Amplifier Financial, he is not only advising businesses; he is helping to shape a new era of entrepreneurial stewardship across the region. “When capital is deployed strategically, it doesn’t just grow companies—it transforms economies,” Almuhr shared in an interview recently.
LinkedIn | Website | X | Instagram
2. Dr. Elias Felemban | A Seasoned And Visionary Aviation Leader
Dr. Elias Felemban’s journey in the aviation industry spans more than 42 years started with Saudia Airlines, and he was successfully granted the FAA Certification in 1987, an important milestone in his career. Even during his first year as a junior at Solano College, he could successfully reverse-engineer a missing elevator and managed to fabricate a new one.
Throughout his career, Dr. Felemban has held several roles as a rated Technician and Structure Engineer on Boeing, Airbus, and McDonnell Douglas aircraft, handling all major structure repairs and all kinds of major alterations. Later, he was rated on Airbus Family and McDonell Douglas Airplanes, where he built the Assessment Data bank for multi-fleets and served as a Structure assessor. By 1990, Dr. Felemban was promoted to Technical Inspection, which eventually shifted to the quality world, after which he successfully implemented the first CAT-5 Digital IT Network infrastructure with digital transformation for MRO Hangars in 2007, at an early stage in Saudia Airlines in the millennium decade which was not an easy dream.
In 2009, Dr. Felemban took the role of Tooling Manager and worked there till 2012, after which he joined the F-15SA manufacturing program as Deputy Program Manager, leveraging his wide experience in structure, tooling, and quality. “So, I was a part of that huge era where we successfully manufactured this fighter in the land of Saudi Arabia at Alsalam-Riyadh until 2020. Afterward, I was an advisor for the Ministry of MIM in the localizing sector for a period,” he reflects.
Currently, he is back in Saudi Technique to manage the tooling world and continue to be an Advisor for several industrial private sectors. In addition to his charitable contributions to social services, Dr. Felemban was a Director of Alsharg Homes Association for nearly 15 years, and for the last 3 years he was – a Makkah Regional Manager of the Saudi Society for Quality until he left that position lately to become the Co-founder of the “Institutional Excellence Innovation Association.”
Recently, I completed my PhD in the IDR – International Diplomatic Relationship, from the London International College of Economics and Political Science. He is also a lecturer in Colleges and Universities in the Quality World, AI in Quality, KPI, and Industrial Leadership. Apart from their professional endeavors, Dr. Felemban loves writing books and articles and has authored 12 books, 1 is under printing, and another 2 are in the final stage and have more on the list to do. His most famous books include Theyom the Moon and Secrets of the Airplane – Manufacturing Industry vs. MRO Industry. Dr. Elias Felemban had previously published multi-newspaper articles and is an International Expert in Gemstones world.
3. Fernanda Tapia | An Exceptional Journey to Fitness and Self-Love
A passionate entrepreneur, Fernanda Tapia began her career path in Argentina, where she studied Radiology and worked for several years in emergency medicine. With a first-hand experience of vulnerability and the value of self-care, Fernanda was moved by a desire to bring a positive change. Combined with her passion for body movement and a desire to create something of her own, she took the big leap in her career and moved to Madrid. Eventually, she launched her first venture, Kickskingdom, an e-commerce business selling top-quality imported sneakers.
“I also got into the world of investment, not because I was interested in cold, hard deals, but because I understood that for an idea to grow, it needs resources and vision. In Madrid, I achieved something that really fills me with pride: having investors believe in me,” Fernanda shares. Despite being in a competitive market, with her perseverance and untiring efforts, Fernanda successfully secured investments for her project.
Currently moving to Dubai, Fernanda is launching a gym franchise with a holistic approach to fitness, health, beauty, and empowerment. Emphasizing how fitness is more than just a better physique, Fernanda reflects, “Because yes, fitness is physical, but it’s also mental and emotional. It’s self-esteem, self-love, and power.”
Meanwhile, with her thriving e-commerce venture, she is bringing Kickskingdom back to Argentina, with a physical space designed so that shopping isn’t just shopping; rather an experience that makes her customers feel authentic, safe, and stylish. Aspiring to foster a world where self-care isn’t an obligation, but a pleasure; Fernanda looks forward to a world where moving the body is a way to celebrate one’s true self and every woman understands that she has the power to create, transform, and inspire. With a commitment to turning her ideas into reality, and blending innovation into the fitness industry, Fernanda Tapia is redefining the definition of self-care.
LinkedIn | Instagram | Website
4. Borja Blond | An Exceptional Aviation and Tech Entrepreneur
With a distinguished career in aviation operations leadership and regulatory framework development, Borja Blond is a pioneer in the field. As the CEO of NEOM Vertical Mobility Operating Company, Borja is at the helm of NEOM’s initiatives to pioneer vertical air mobility. “From building one of the first fully digital regional airlines to spearheading electric aviation operations in Saudi Arabia, my mission has always been clear: merge visionary thinking and technology with operational discipline to redefine aviation’s future,” he reflects. At NEOM, Borja leads a once-in-a-generation opportunity to bring electric aviation to life at scale, pioneering independent eVTOL trials, regulatory frameworks, and strategic alliances with global OEMs. This isn’t about future mobility—it’s about building what’s next, he believes. “Aviation innovation isn’t just about building new aircraft, it’s about rethinking how we move, connect, operate, and sustain,” Borja adds.
With a background in business, regulatory compliance, and aviation software development, Borja notes that Innovative Air Mobility is the convergence of data, safety, and public value like never before. In his current role at NEOM, Borja is committed to advancing next-generation aviation technologies and infrastructure, working closely with policymakers, investors, and industry stakeholders
His leadership in the sector has consistently driven operational excellence and compliance with both, domestic and international aviation regulations. Borja Blond believes the future will belong to those who can deliver trust and performance simultaneously, enabling OEMs, battery manufacturers, and the next generation of disruptors to redefine what’s possible in the skies of tomorrow. “Go and make it happen. I believe in you all,” Borja adds.
5. Debbie Thornley | Transforming The Future of Learning and Leadership
With over two decades of combined experience in education and business across Australia and the UAE, Debbie Thornley is focused on redefining the future of learning and leadership in the GCC. With more than 13 years of experience in the education sector in the UAE and over two decades of business management experience in Australia, Debbie has garnered an in-depth understanding of both the fields.
As the Managing Director and Educational Consultant of Holistic Education and Learning (H.E.A.L.), she leads a dynamic team that understands the importance of holistic development and growth – supporting the ‘whole person’ to achieve results instead of focusing on just one aspect. At H.E.A.L, the team delivers bespoke educational and professional development solutions that respond directly to today’s evolving needs.
As a certified PRISM Brain Mapping Practitioner, Debbie fuses neuroscience with tailored training, enhancing individual growth and corporate performance. “Educationally speaking, my team and I ensure every child’s and adult’s academic needs are met through evaluating and understanding them as unique individuals to support their all-round development,” she shares.
In the wake of COVID-19, when academic progress and business continuity suffered deeply, particularly for children and working mothers, Debbie responded with purpose. As a mother of three daughters, she is passionate about empowering women and ensuring women’s value in the workplace is recognized. With her work, she has focused on building confidence, resilience, and self-esteem in both educational and corporate arenas.
Through H.E.A.L and international ventures in hospitality, real estate, and publishing, Debbie continues to champion innovation, inclusivity, and empowerment, like Bellabean Publishing, which offers a platform for new authors. With a clear vision of nurturing confident, capable individuals and organizations thriving across a rapidly changing global landscape, Debbie Thornley is redefining the aspect of holistic development.
LinkedIn | Website | Instagram | H.E.A.L LinkedIn | Bellabean Publishing
6. Rawan Althagafy | EQ Leadership Expert: Transforming Workplaces
Rawan Althagafy began her career path in high-pressure strategy rooms, deeply immersed in governance models and billion-riyal strategy decks. Today, as an Emotional Intelligence Leadership Mentor and Certified Coach, she helps leaders reconnect with their authentic leadership styles, focusing on the emotional weight behind their roles. Reflecting on her journey so far, Rawan shares, “I wouldn’t have believed you if you had told me years ago that I would be mentoring executive leaders on emotional intelligence!”
Starting her professional journey with Siemens in commercial leadership, Rawan learned the intricacies of global systems and the human side of decision-making. “Leading financial controls and vendor negotiations, I uncovered the quieter aspects of leadership,” she adds. Eventually, transitioning to the healthcare and food sectors, Rawan managed supply chains and built governance structures from scratch, which sparked her curiosity about why systems can fail even when processes are correct.
Further, at CEDA, she built and led the national PMO, managing billion-riyal portfolios and presenting to ministers, where she recognized the disconnection often hidden beneath surface success. As a Principal of KPMG, Rawan led high-stakes strategy consulting and realized that the most valuable asset in any organization isn’t the plan but its people and their emotional safety. Additionally, as Chief Strategy Officer at the Saudi Equestrian Authority, she strategized across ministries and guided leadership through complex challenges.
Looking back on her 15 years of experience in high-pressure roles, Rawan believes that her mission is to help leaders reconnect with how they led before they lose what matters most. She empowers personalized guidance to navigate emotional challenges in leadership, by offering tailored leadership mentoring, one-on-one coaching sessions, EQ-based team workshops, and culture alignment programs. Rawan mentions, “I believe that presence, not pressure, creates great leaders. Strong organizations thrive on emotional safety and open dialogue. My work focuses on reducing leadership turnover and hidden burnout, enabling leaders to show up authentically.”
Apart from her professional endeavours, Rawan is a dedicated mother and traveller, committed to self-reflection and care. Prioritizing rest, clarity, and recalibration, she believes that effective leadership begins with how we lead ourselves. Envisioning the future, Rawan Althagafy has launched a new EQ-based leadership, called Elevating Minds offerings and collaborating with mission-aligned companies, where she is also opening select spots for one-on-one executive mentoring and coaching.
7. Silvia Mogas | Driving Brands into the Web3 Landscape
An internationally recognized leader in Web3 marketing and communications, Silvia Mogas is operating globally with strategic hubs in New York, Barcelona, and Dubai. As Founder and CEO of BMBWeb3 Ventures and the Blockchain Marketing Boutique, she guides traditional enterprises through their transformation into blockchain-optimized organizations.
With over two decades of marketing expertise since 2005, including experience with major brands like Hilton Hotels, Silvia brings deep industry knowledge to the Web3 space. Recognized as Marketing Leader of the Year 2024, she has successfully led global campaigns and pioneering projects that transformed the reputation and growth of companies across emerging and established markets. Her approach combines strategic storytelling with cutting-edge technology and authentic digital community engagement, consistently delivering measurable results.
Recognized for her excellence in the field, Silvia Mogas is an award-winning marketer, named as the Marketing Leader of the Year 2024. She has also been recognised as a Top Voice in Web3 and Marketing Strategy, and is the third prize winner of the Polkadot.
Looking ahead, Silvia envisions the ethical integration of blockchain and AI into daily life, championing a mission to democratize access to innovation and empower organizations to become active architects of the new digital economy through sustainable, collaborative leadership.
8. Jasmine Renée | Driving Innovation with Halal Skincare Products
A distinguished designer and visionary entrepreneur, Jasmine Renée has recently marked a remarkable milestone with her innovative project: Skin By Renée AI. This venture, celebrated for its halal skincare products and unique AI app development, exemplifies her dedication to blending cultural authenticity with cutting-edge technology. Successfully launching and engaging the project’s impact and her commitment to creating inclusive, culturally relevant wellness solutions.
Jasmine Renée’s influence extends far beyond her creative studio, Renée Wu Designs, where she is renowned for her vibrant, storytelling-driven approach to visual branding, fashion, and jewelry. Her work champions diversity, community, and underrepresented voices, fostering genuine connections through authentic artistry and meaningful design. Notably, her recent initiatives, including Skin by Renée, highlight her versatility and cultural sensitivity while embodying sophistication and elegance.
As a potential candidate for the Caribbean Posh Icon Founders Award, Jasmine Renée’s entrepreneurial spirit shines brightly, reflecting her capacity to inspire and empower. Her input and influence are redefining the business landscape within the Gulf Cooperation Council (GCC), where she is regarded as a visionary leader.
By integrating cultural values with innovative business models, she is paving the way for a more inclusive and dynamic industry; one that recognizes and celebrates the rich diversity of communities across the region. Jasmine Renée’s work inspires emerging entrepreneurs and established creatives alike, affirming her position as a transformative figure in the global creative and business arenas.
Instagram | Vote for Jasmine Renée
9. Shaima Alqurbi | Empowering a Positive Change through Innovation
An ambitious and passionate professional, Shaima Alqurbi graduated in 2022 with a degree in Business Administration marking the beginning of a transformational journey into innovation. Her first step in this new path was participating in the “EDUTHON Hackathon” in the Asir region, where her first project, “Magic Eye,” was born. This AI-powered educational tool helps children with ADHD and attention difficulties learn through eye movement tracking.
Shaima’s project quickly gained international attention, including a silver medal in WORLDINVENT 2023 in Singapore, and another silver medal in Geneva 49, Switzerland, and in the NASA Space Apps Challenge, both in 2024. Moreover, her environmental project “EcologiX” secured the first position locally and was selected among the top 9% of 947 global projects, making it one of the top finalists worldwide. Shaima has even achieved an Innovation Classification Certificate from the Saudi Authority for Intellectual Property for Magic Eye, and official recognition and honor from His Royal Highness Prince Turki bin Talal, Governor of the Asir Region. Additionally, her exceptional academic performance is highlighted with several honorary achievements, including a merit-based scholarship from King Khalid University and an Excellence Medal.
With her expertise, Shaima has led several key projects, like Magic Eye, an AI-powered assistive educational tool. She is also the driving force behind EcologiX, an environmental monitoring system using NASA satellite data, and Mangrove Membranes, an eco-friendly technology for water desalination. Working in diverse sectors, Shaima has played a crucial role in taking projects like Ameen, which is a Blockchain-based smart financial system connecting accounting platforms with government entities. Alongside, Ajaj is a renewable energy initiative transforming environmental challenges into development opportunities by Shaima.
In 2024, her project, Magic Eye was featured in the official Saudi Vision 2030 Annual Report, recognized as one of the global innovations with significant impact. This serves as a testament to the national acknowledgment of her contributions to sustainable development and quality of life. With several prestigious international awards, including Best Global Innovation Award from the National Research Council, Thailand, and Excellence and Merit Award from the Institute of Technology Application, Philippines, Shaima sees innovation as a commitment to the future and a sincere effort to solve today’s challenges with meaningful, lasting solutions. Her mission goes beyond creating technology — she aims to drive intellectual and societal transformation.
She believes that innovation is not limited to those with scientific degrees, but to anyone with the passion and sense of responsibility to tackle real-world problems. Inspired by leaders of transformation, most notably His Royal Highness Prince Mohammed bin Salman, who redefined ambition for individuals and nations alike, Shaima believes that delivering innovation requires not just invention, but an environment that nurtures it and a platform that elevates it globally. As His Royal Highness Prince Mohammed bin Salman once said, “Our ambition is sky-high” — and Shaima Alqurbi sees her role in this transformative era not only in what she achieves, but in the doors she opens for others to contribute to building a different future.
10. Yasmine Gueddiche | Innovating the Future of Fashion Retail
Born in Paris and rooted in a rich Arab heritage, Yasmine Gueddiche blends European sophistication with Middle Eastern dynamism to transform the fashion retail industry. “My journey—from the heart of Europe to the retail capitals of the Middle East—has been driven by a passion for fashion, a strategic mindset, and a relentless pursuit of innovation,” she shares.
Since relocating to Dubai four years ago, Yasmine has recognized the region not just as a growing market, but as fertile ground for game-changing retail strategies. Today, as part of Adidas Emerging Markets, she plays a key role in steering retail merchandising for a network generating over €950M annually. Her work spans inventory optimization, strategic trading, and profitability enhancement—all rooted in data and innovation.
Throughout her career, Yasmine has led major transformations—from introducing automated replenishment systems to prevent stockouts to deploying advanced analytics that sharpen merchandising decisions. Her reimagining of pricing and markdown models has further driven revenue growth. “My goal is to merge creativity with data, and vision with execution,” she says. “That’s where true retail transformation begins.”
The Middle East is more than a base—it’s the epicenter of her impact. With a forward-looking approach and an entrepreneurial spirit, Yasmine continues to redefine fashion retail. In 2025 and beyond, she remains committed not just to scaling business performance, but to empowering the next generation of female leaders to innovate, disrupt, and lead with purpose.
Conclusion
Behind the region’s growth are people who didn’t wait for permission to build. The top 10 visionary leaders of 2024 show us that success in the GCC isn’t one-size-fits-all — it’s personal, it’s bold, and often, it’s unexpected. From startup founders to seasoned CEOs, each name on this list reflects a unique path shaped by timing, intuition, and resilience. Their journeys are still unfolding, but their impact is already being felt across industries. As the Gulf continues to evolve, these leaders remind us that lasting transformation always begins with a person willing to take the first step.
