The firms revealed on Wednesday that the online seller has agreed to buy the secondhand apparel marketplace Depop from Etsy for around $1.2 billion in cash. More and more people are buying secondhand clothes these days because they want distinctive pieces that cost less than new ones and help keep old clothes out of landfills.
Jamie Ianonne, the CEO of eBay, said in a statement that the purchase represents a chance to reach a younger audience. We are sure that Depop will be even better off in the long run as part of eBay, thanks to our size, complementary products, and operational skills,” Ianonne said.
As of December 31, 2025, Depop’s marketplace had 7 million active buyers, almost 90% of them were under 34, and more than 3 million active sellers, according to a joint release. EBay, which is based in San Jose, California, said it plans to pay in cash. The release says that Etsy, which is based in Brooklyn, New York, will use the money for general business reasons, to buy back more shares, and to invest in its main marketplace.
The boards of eBay and Etsy have both agreed to the deal, and the businesses say it should close in the second quarter.The corporations said that Depop should keep its name, brand, platform, and culture.
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