Apple has unveiled a long-overdue makeover of Siri, thinking the new assistant may help bridge the gap with Big Tech rivals and new-age companies in the vital AI race. The overhaul, announced at its annual Worldwide Developers Conference in Cupertino, California, has “Siri AI”, a more conversational assistant with a standalone app and the capacity to evaluate what is on a user’s screen and bring in information from the web. The update arrives two years after Apple first promised big enhancements that were frequently delayed.
The revisions represent Apple’s biggest move yet to revitalize Siri, which has lagged behind OpenAI’s ChatGPT, Anthropic’s Claude and Google’s Gemini in quickly embedding “agentic” AI, or software that can do difficult tasks, into everyday computing.Some seem to be running ahead, seemingly chasing AI for AI’s sake, without clear concern for the people, all of us, that it is eventually designed to serve,” Apple software chief Craig Federighi said in his keynote speech, alluding to rival AI developers.
Apple has taken a different strategy to building those AI features than its rivals: whereas competitors are aiming toward completely autonomous “agents,” Apple has mostly eschewed that terminology. Instead, it stresses practical qualities embedded in routine chores.
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