A distinguished marketing expert, Greeshma Appunny, brings a wide range of expertise in the field. Currently leading the marketing team at TracTeck, she drives innovation and impactful solutions in marketing and strategy. As a pivotal figure in expanding TracTeck’s presence in the Middle East, Greeshma Appunny advances the mission in redefining operations with intelligent RFID, IoT, and Track & Trace solutions.
Greeshma Appunny’s Career Trajectory
With a track record of driving growth, strengthening brand presence, and turning complex challenges into clear, actionable strategies in marketing and strategy, Greeshma Appunny is a seasoned expert in the field. Starting her career in B2B marketing, the journey taught her more about customer needs, positioning products effectively, and crafting stories that truly resonate.
With an MBA in Marketing, Greeshma’s academic foundation strengthened her strategic perspective, deepened her understanding of consumer behavior, and gave her the analytical tools to design high-impact campaigns. “Early on, I realized that the right combination of creativity and data could transform not just campaigns, but entire business outcomes,” she reflects.
Over time, she refined her expertise in digital marketing, brand storytelling, and marketing automation, partnering closely with product and leadership teams to create strategies that are not only creative but also deliver measurable results. These experiences taught her to lead cross-functional initiatives, manage end-to-end programs, and navigate fast-paced, growth-oriented environments with focus and impact.
As a founding member of TracTeck in the Middle East, Greeshma leads the marketing team in shaping the brand, driving market growth, and advancing the mission to transform operations with intelligent RFID, IoT, and Track & Trace solutions. With a focus on driving bold market moves, igniting engagement, and ensuring innovations deliver real impact with TracTeck, Greeshma is transforming operations and redefining standards across industries.
She mentions, “What excites me most is solving problems where technology meets creativity—crafting stories that matter, building meaningful partnerships, and exploring innovative ways to scale brands. I’m always learning, experimenting, and finding smarter ways to connect ideas, teams, and customers.”
TracTeck over the Years
With over two decades of experience in the RFID and asset-tracking industry, TracTeck operates with the same energy, curiosity, and drive of a start-up. With a strong legacy across diverse regions, the company is all set to expand in the UAE and the Middle East region, driving innovation in the same.
As a pioneering force in RFID solutions, TracTeck is reshaping how industries track, trace, and manage operations across Asia, the Middle East, and Europe. Greeshma states, “Despite an established track record, we approach every challenge with fresh thinking, agility, and a start-up mindset—driving efficiency, precision, and security through our innovative solutions.”
Driving Innovation in the Region
By solving real operational challenges through innovation, TracTeck is beyond asset-tracking solutions. From making sure assets stay where they should, move when necessary, and deliver exactly as expected, the company offers end-to-end visibility. TracTeck helps businesses operate more efficiently while reducing losses and maintaining trust and reliability across their supply chains.
What Defines Success for Greeshma Appunny
From delivering the right-fit customised solutions, seamless integration with diverse software and hardware systems, to offering end-to-end traceability regardless of asset or inventory, Greeshma Appunny assures success for her company.
Adaptability to the Digital Revolution
Adapting to technological advancements, TracTeck has been embracing innovative solutions to ensure staying ahead of the curve. With its RFID military asset tracking system, it ensures real-time accountability, monitoring every movement from secure storage to field deployment. With smart tracking and restricted access, TracTeck guarantees that weapons are always exactly where they should be.
Moreover, the surgical instrument tracking solution removes uncertainty by providing real-time inventory visibility, covering everything from sterilization to surgical setup. And finally, MRO asset tracking, every tool is logged and tracked in real time. With complete visibility and control over all tools, TracTeck’s asset tracking software ensures complete visibility and control over all tools.
Insights of an Expert
Addressing the hybrid nature of hardware and software in her business, Greeshma reflects, “Success requires strong techno-functional expertise, and throughout the years, we’ve gained this experience by participating in multiple complex turnkey projects.
As beginners, remember to focus on building both technical depth and practical experience, while cultivating long-term client relationships based on trust and reliability.”
Connect with Greeshma Appunny on LinkedIn to gain industry insights.
To learn more about TracTeck on LinkedIn and visit their website https://tracteck.com/
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