A thought leader who can change the growth of business, Marianna Hovhannisyan, excels in innovative strategy-driven marketing. Currently serving as a Chief Marketing Officer for Fullflat, Marianna has years of experience with digital marketing strategies that harness the power of technology coupled with creative storytelling to seize opportunities and build brands for market leaders in furnishing solutions. Marianna Hovhannisyan makes visibility, drives customer engagement, and steers revenue growth while further strengthening the market position of Fullflat.
Early Life And Education
From an early age, Marianna Hovhannisyan was drawn to creative pursuits. Her passion for innovation and expression led her to a prestigious, fully funded marketing program at the university. She added, “I started building my digital marketing career during my first year with internships at renowned international companies like Adindex, etc.”
After completing these internships, Marianna joined leading advertising agencies, where she further honed her expertise in this field. Marianna Hovhannisyan further adds, “With a wealth of experience, I later ventured into E-commerce, successfully launching and managing online stores. My journey reached a new milestone when I was invited to join Fullflat as a co-founder and CMO from the project’s inception, and I continue to contribute to its growth and success.”
Regional Presence Of Fullflat
Fullflat is a UAE-based furnishing company that has completely redefined the furnishing experience, making it effortless and stress-free. Marianna shares that the idea of her brand came to life when co-founder Gevorg Gharagebakyan moved to Dubai and struggled with the process of setting up a new home. This inspired the creation of Fullflat, an innovative one-stop service offering comprehensive and ready-made furniture packages that encompass everything required for a new apartment, from stylish furniture to the necessary kitchen utensils.
“As a leader in the industry, Fullflat has furnished thousands of apartments and years of experience guarantees a tension-free, stress-free, smooth move-in and also helps in the transition from home to house,” Marianna Hovhannisyan adds.
On Being A Successful Leader
A successful leader in the furnishing industry combines vision, innovation, and adaptability. Marianna believes that leaders in her field must recognize market gaps and create solutions that truly address customer needs, as did Fullflat by simplifying the entire moving and furnishing process. “Strong leadership also means understanding diverse customer groups, like movers and real estate professionals, and offering services that cater to both.
Driving growth requires collaboration, scaling operations effectively, and keeping a sharp focus on delivering value. Adaptability in a competitive market like Dubai is essential, allowing a leader to stay ahead by constantly evolving and prioritizing customer satisfaction.” She further adds.
Staying Ahead Of The Curve
With fast-paced digital transformation, every business needs to adapt to the same, to ensure sustainable success. Speaking about Fullflat’s approaches, she mentions, “Our organization has embraced digital transformation and technology-driven changes to improve customer experience and internal efficiency. We utilize immersive 3D models of furniture for clients to virtually place pieces in their rooms. AI programs are used in marketing to create engaging content, and internally for process optimization. These innovations keep us competitive in a fast-changing market.”
Words Of Wisdom For Beginners
Addressing the beginners in Marianna’s industry, Marianna Hovhannisyan shares, “If you’re just starting in the furnishing industry, my advice would be to focus on understanding your market and the real challenges customers face. Start by immersing yourself in different aspects of the business, from design trends to customer behavior, and always keep an open mind for innovation. Never underestimate the importance of a seamless customer experience; offering convenience and quality will set you apart.”
Follow Marianna Hovhannisyan on LinkedIn.
Find Fullflat on LinkedIn, and Instagram, and visit their website https://fullflat.ae/
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