Garnering over 23 years of experience in strategic communications and PR, a journalism background, and a certified Communications Expert, Tala Abu Taha, is currently leading as the Director of Communication and Public Relations at Viola Communications. Focused on leading overall client development, Tala manages a team of communication experts and their operations. In Viola, Tala overlooks the PR operations, business development, and strategies in the UAE and the region.
Viola Communications is a prominent leader in providing integrated marketing and communications solutions in the UAE. The company has made significant contributions to the growth of the region’s communication sector, positioning itself as a key player in driving innovation and excellence in the industry.
Early Life And Career Background
Born in Riyadh, Saudi Arabia, and raised in Jordan, Tala Abu Taha’s upbringing in a culturally rich environment nurtured her appreciation for history, storytelling, and human connection. She earned a BA in Archaeology, developing analytical and research skills that she believes are integral to her work even at the current time. Tala shares, “To refine my expertise further, I completed executive education at Syracuse University’s Maxwell School of Citizenship and Public Affairs, focusing on leadership, strategy, and public affairs in New York, USA.”
In addition to her role at Viola Communications, Tala serves as a Strategy Board member at MEPRA (Middle East Public Relations Association) and actively participates in the AI Committee and the Sustainability Committee within the Association. These positions allow her to influence and contribute to the strategic direction of the communications industry in the region.
Throughout her career path, Tala Abu Taha has held diverse roles in communication in the Middle East, building a path that spans public relations, strategic advisory, and thought leadership. “As the Head of Public Relations at Viola Communications in Abu Dhabi, I’m deeply invested in supporting the UAE to shape its narrative and achieve its vision of becoming a global hub for innovation, technology, diplomacy, and progress.” Tala Abu Taha adds.
Presence Of Viola Communications In The UAE
Viola Communications is a leading integrated marketing and communications agency based in Abu Dhabi, UAE. Viola specializes in creating transformative campaigns that align with the UAE’s and the region’s priorities, including innovation, AI, sustainability, and global influence.
Viola’s team bridges traditional and digital communication approaches, empowering clients to navigate complex challenges and opportunities. Serving a diverse range of clients across various sectors, including corporate, consumer, government, healthcare, and financial services, Viola is committed to strategic storytelling and cultural understanding. Tala Abu Taha reflects, “This versatility has positioned us as trusted advisors to multinational corporations, government entities, and leading organizations in the UAE and beyond.”
Leading With Excellence
Successful leadership in communication requires a clear vision, strategic insight, and the capacity to anticipate and adapt to change. Tala Abu Taha shares that in the current scenario, communication is as much about data-driven insights and innovation as it is about emotional intelligence and storytelling infused with the latest technologies in the world of digital transformation.
She asserts that a leader must act as a bridge-builder, fostering collaboration among diverse stakeholders and aligning with the UAE’s and the region’s forward-thinking values-embarrassing inclusivity, cultural diversity, and a commitment to global excellence. A leader should inspire trust, empower teams, and prioritize ethical, authentic communication that resonates deeply with the intended audiences.
Adaptability To Tech-driven Changes
Viola Communications has embraced the digital revolution by integrating advanced technologies such as AI, predictive analytics, and digital media tools and platforms into our strategy, enabling the organization to craft innovative, highly targeted, and measurable strategies, plans and campaigns.
“Situated in Abu Dhabi, we’re uniquely positioned to align with the UAE’s vision of becoming a global technology and digital transformation leader. Beyond technology, we value understanding audience behavior in a digital-first world. By combining technological innovation with the timeless art of communications and storytelling, we’ve delivered impactful solutions that reflect the regions progressive communication approach.” Tala Abu Taha mentions.
Words Of Wisdom For Beginners
Tala Abu Taha believes that communication offers endless opportunities and requires curiosity, resilience, and adaptability. Addressing the beginners, she advises them to invest in both the art and science of communication. Tala Abu Taha shares, “Stay informed about global trends, master digital tools, and build a strong foundation in strategic thinking.
Working in Abu Dhabi has demonstrated the power of aligning communication strategies with a clear vision. Look to the UAE’s leadership as a masterclass in leveraging communication to inspire innovation and foster global partnerships. I encourage newcomers to build meaningful connections, seek mentorship, and learn from industry experts. Authenticity and integrity are the cornerstones of effective communication.”
Follow Tala Abu Taha on LinkedIn.
Find Viola Communications on LinkedIn and visit their website http://www.viola.ae
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