RIYADH: The National Interactive Entertainment Co. was established by the Public Investment Fund of Saudi Arabia to develop immersive storytelling experiences based on the Kingdom’s Islamic and cultural heritage. According to a statement, the recently founded company QSAS will concentrate on creating, owning, and running top-notch interactive exhibitions across the Kingdom.
This project is in line with the Kingdom’s objective of striking a balance between the development of prosperous business opportunities and the preservation of cultural heritage. It also backs PIF’s plan to fortify the community’s private sector by forming alliances in the fields of technology, event planning, and construction.
“The tourism and entertainment sector is a strategic local priority for PIF, as we focus on enriching the tourism and entertainment experience,” stated Mishary Al-Ibraheem, head of entertainment, leisure, sports, and education at PIF.
He went on, “QSAS will invest in local talent to build new economic activity focused on providing interactive experiences, a sector that is witnessing significant global growth, and will contribute to strengthening Saudi Arabia’s position as an attractive tourist destination with storytelling inspired by history, culture, and heritage.
Also Read:
Capital Market Companies in Saudi Arabia Report Operating Revenue Growth of 27% to $1.1 Billion: CMA
New General Consul of India Eager to Strengthen Relations with Saudi Arabia
