RIYADH: In an effort to draw tourists to the Hail region, the Saudi Ministry of Tourism has established Ramlah Co. for Tourist Trips and Resorts, a new venture that supports the expansion of the private sector.
This project is a component of the larger Saudi Winter Season campaign, which provides distinctive experiences in its main locations.
According to the Saudi Press Agency, the Kingdom’s continuous efforts to grow the tourist industry and encourage private sector involvement were demonstrated when Minister of tourist Ahmed Al-Khateeb established the Ramlah Co. during a visit to Hail.
Al-Khateeb, who is also the chairman of the Saudi Tourism Authority, stressed that the company’s establishment is in line with Saudi Arabia’s Vision 2030 goals to diversify the economy and promote tourism as a major growth industry.
The Red Sea, the Eastern Province, Madinah, Hail, and seven major destinations—including Riyadh, Jeddah, and AlUla—are highlighted during the Saudi Winter Season, which started in October and ends in the first quarter of 2025. The campaign aims to highlight the Kingdom’s natural and cultural features through customized experiences for tourists provided by private businesses like Ramlah Co.
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