RIYADH: On the final day of industry discussions in Riyadh, professionals from the meetings, incentives, conferences, and exhibits sector discussed with Arab News the importance of local investment and global cooperation. Business executives emphasized how the burgeoning industry offered special chances for investment and job creation on Tuesday, the last day of the International MICE Summit.
Several agreements and memoranda of understanding were signed during the three-day event, which also covered sector-related topics. The Saudi Conventions and Exhibitions General Authority hosted IMS24, which was attended by six Saudi ministers. Eight Memorandums of Understanding were signed, and there were 20 speaking engagements and 19 workshops.
Companies including RX Global, Messe Munich, and Clarion also announced the opening of new offices in Saudi Arabia at IMS24 in anticipation of 12 new events that will begin in 2025. The Kingdom has become a trailblazing destination for the MICE business thanks to the holding of multiple exhibits and conferences in recent years, according to Faisal Al-Rajhi, CEO of Almatar Travel Group, who spoke to Arab News. He noted that conferences and exhibitions were increasing employment and providing local investors with the opportunity to learn important lessons from global professionals.
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