Riyadh — The General Entertainment Authority (GEA) Chairman Turki Alalshikh announced that Riyadh Season 2025 has attracted one million visitors within just 13 days since its launch on October 10, underscoring its growing global appeal as one of the world’s premier entertainment festivals.
The sixth edition opened with a grand parade in partnership with the U.S. company Macy’s marking a first-of-its-kind collaboration that blended artistic performance with visual brilliance. Since then Riyadh has hosted a series of spectacular events, including the highly anticipated Joy Forum 2025 at Boulevard City, which resulted in SAR4 billion to worth of entertainment investments and featured leading global industry figures.
Adding to the excitement, the Six Kings Slam 2025 tennis tournament brought together six of the world’s biggest stars Carlos Alcaraz, Novak Djokovic Jannik Sinner, Alexander Zverev, Taylor Fritz, and Stefanos Tsitsipas in a high-voltage showcase of sport and spectacle. Alalshikh emphasized that Riyadh Season is continues to advance Saudi with Vision 2030 by positioning the Kingdom as a powerhouse of global entertainment and tourism.
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