Historic Jeddah, lovingly known as Al-Balad is making a vibrant return to the World Travel Market in London from November 4 to 6 and continuing to shine as a cultural gem on the global tourism stage. This year’s participation builds on years of momentum showcasing its journey from a historic district to a thriving destination that beautifully blends rich heritage with modern experiences.
At this event, Historic Jeddah is revealing fresh and engaging tourism offerings designed to bring its stories to life. Guests can embark on guided tours like the Historic Pilgrimage Route, which tells the tale of Jeddah’s key role as the gateway to the Two Holy Mosques. This route links 10 ancient sites, each brought vividly to life with immersive storytelling that pulls visitors into the city’s fascinating past.
A delightful blend of tradition and technology awaits visitors too with digital displays and accessed easily through of QR codes unveiling archaeological discoveries rare for an artifacts and architectural insights. There’s also a captivating partnership with the teamLab Borderless Museum, where digital art meets Jeddah’s deep cultural roots. For a worldwide audience, virtual tours on Google Arts & Culture offer a chance to explore these treasures from anywhere.
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