Are Your B2B Marketing Metrics Outdated? New Study Reveals the Truth
Marketers, especially those in B2B, frequently say, “Data is our most valuable asset.” You’ll hear comparisons between...
How a B2B Company Humanized Its Brand to Stand Out in a Competitive Market
B2B brand strategy is undergoing a radical transformation. The days of basing B2B marketing campaigns on the product offered and the...
Why Netflix Is Betting Big on Ads Following Its WBD Deal Exit
After Paramount Skydance proposed a higher $31 per share than Netflix’s $27.75 per share price, Netflix withdrew from the bidding war...
Why US Visa Applicants Including Tunisia Face a $15,000 Bond Policy
President Donald Trump’s administration will require citizens from 50 countries to post bonds of $15,000 to apply for US entry, a State...
A Practical Approach to Dealing with School Disruptions in MENA
Due to the coronavirus outbreak, authorities have closed colleges and institutions, preventing half of the world’s student body from...
World Bank Sees Iran War Slowing Growth and Creating Cascading Economic Risks
World Bank President Ajay Banga told Reuters in an interview on Friday that even if US President Donald Trump’s declared ceasefire is...
Growth Catalyst Fund Secures Saudi Venture Capital Support for Scalable Growth
RIYADH: In an effort to increase private equity activity in Saudi Arabia’s mid-market sector, Saudi Venture Capital has announced an...
9 Smart AI Tools That Manage Your One-Person Business While You Sleep
In the past, operating a business on your own meant working long hours, constantly juggling multiple tasks, and always being on the verge...
The Rise of Direct Mail Marketing in a Shifting Digital Economy
Digital marketing has taken over the advertising industry within the last ten years. Companies have invested heavily in email marketing,...
How Investing in Employee Learning Supports Local Community Development
Companies are increasingly recognizing that funding their employees’ education is a strategic investment with far-reaching effects,...
