This year’s Arabian Travel Market (ATM), held in Dubai, presented the esteemed “Best Stand for Doing Business” award to the Saudi Tourism Authority (STA). This acknowledgement coincides with the ATM’s 31st anniversary, marking a record-breaking attendance of 2,300 exhibitors from 165 nations.
The stand won an award for its remarkable 1400 square meters and unusual three-floor layout. It was the only project in the exhibitions industry from a Saudi company to choose such an unusual layout and design. Buildup Exhibitions and Events Solutions, a pioneer in developing captivating brand experiences, made this audacious design decision.
Buildup’s CEO and founder, Ziad Ghaloul, discussed the stand’s aesthetic appeal and intricacies. “The design not only needed to look appealing but also had to overcome significant engineering challenges due to its multi-level nature,” stated Ghaloul.
He declared, “We are happy that the Saudi Tourism Authority has won the award, and we consider it a success for us and an appreciation for our commitment to standards of excellence and our ability to provide creative solutions that set our customers apart in the competitive market.”
Buildup’s involvement in the planning and executing such a complicated project demonstrates its expertise and systematic approach to exhibition design. “We take great pride in our partnerships with industry leaders such as Saudi Tourism.
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