An accomplished professional spanning over 20 years, the couple, Aline Matar and Issam Mhanna are a multifaceted entrepreneurs. As the founders and the visionaries behind A-LINE DESIGN, one of the leading architectural and design firms in Kuwait, Aline Matar & Issam Mhanna have artfully balanced creativity with strategy to great effect. Aline’s Architectural background and Issam Mhanna Marketing expertise and project management prepared them well for the demanding levels of activity presented by the Kuwaiti and GCC markets.
Their commitment to innovation, satisfaction, and quality has remained the same throughout their career journey. A-LINE DESIGN has proved this entrepreneurial characteristic thanks to having a range of diverse client base and has managed to take on numerous residential and commercial projects of the highest quality standards which it has surpassed.
Early Life Of Aline Matar
An accomplished Interior Design Architect along with a Masters in Landscaping and Urbanism, Aline Matar Started her Career in 2005 upon graduation with remarkable the highest appreciation, from Lebanon to Kuwait with renowned firms in interior design development and application. Born in Lebanon and residing in Kuwait
During her Career, Aline worked on iconic and outstanding projects across Kuwait and the GCC and left her marks in each and every accomplishment. She joined efforts to launch A-LINE DESIGN, where from day one, all was special and distinguished from commercial projects and residential as well.
Early Life Of Issam Mhanna
An accomplished marketing professional, Issam Mhanna has more than two decades of expertise across various sectors, including HVAC, yachts, sports, air filtration, manufactured goods, and retail fast-moving consumer goods. Born in Lebanon and residing in Kuwait, Issam holds a Master’s degree in Marketing.
In his quest to become an entrepreneur, he partnered with his wife, an architect, and started A-LINE DESIGN, a company targeting the Kuwaiti and GCC markets. He adds, “My belief that every customer is an opportunity, not only a number, and my vision of service offering is different, made us excel in this field. Our punctuality gave us credibility among our clients since time is very valuable in this field.”
Regional Presence Of A-LINE DESIGN
The main office of A-LINE DESIGN is in Kuwait, and their team is composed of 12 interior designers and interior architects. Our service spans Kuwait, Saudi Arabia, Bahrain, Qatar, Oman, Egypt, and Morocco, and also have some projects in Bosnia and Turkey. Issam mentions, “Currently, we have a substation in Riyad – KSA since the market is booming and needs more presence. Passion is the essence of our design journey and our concept is to create a space that gives a sense of inspiration to people.”
A-LINE DESIGN has built remarkable commercial as well as residential structures for more than 15 years. At the company, creativity, quality, and cost control are their main priorities, and this enables their professional team to provide effective solutions from conceptual design to detailed drawings. He further adds, “The depth of these services is supplemented with the active post-design assistance that ensures the projects are completed and most importantly, the clients are happy which has made us a reliable company trusted for building dreams.”
On Being A Successful Leader
To be an effective leader in his industry, Issam believes that integrity is the key. Issam Mhanna shares, “Being able to make promises and deliver on them is of utmost importance to maintain long-lasting relations with clients, team members, and partners. At A-LINE DESIGN, our history of meeting client expectations has allowed us to build a loyal clientele, as well as a strong team, since 2010. Achieving success is predicated on common goals, bringing everyone, from designers to support personnel, into the same group to reach the purpose. Those two principles are the mainstay of our successive accomplishments.”
Balancing Technology With Human Touch
As technology continues to evolve, industries are redefining how they perform. Issam let us know that they always cope with the advancement of technology but never exclude the human touch in their job. He adds, “At the end, we serve human beings and we need to have this human being touch in every project delivered.”
As shared by Issam Mhanna, some of the companies in his field went fully digitalized, but the results showed repetition and artificiality in the outcome. Issam Mhanna further mentions, “It is a big investment, of course, and it cannot stop. By the time you’re planning to change, the change is faster. The most important thing is to know how to manage the change and not to affect the organization.”
Message To Beginners
Addressing the aspiring professionals in his field, Issam Mhanna shares, “Live your dream, but learn the reality, as life is tough. Step out for your dream but with a good background, be it experience or knowledge, and be honest with yourself and with the people around you.”
Follow Issam Mhanna on LinkedIn.
Find A-LINE DESIGN on LinkedIn and visit their website http://www.a-linedesign.com
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