Saudi Roads Authority Launches Outdoor Advertising Project Along Highways

Saudi Roads Authority Launches Outdoor Advertising Project Along Highways

In a strategic move aimed at enhancing infrastructure and fostering internal collaboration, the Saudi General Authority for Roads has unveiled plans to initiate an outdoor advertising project along intercity highways. This ambitious project not only aims to improve the experience of road users but also seeks to create lucrative investment opportunities for interested stakeholders.

Strategic Initiative to Draw Investors and Improve Road User Experience

The outdoor advertising project is a key component of the Authority’s comprehensive strategy to attract investors and companies while simultaneously enhancing the quality of services for residents and visitors. By leveraging the vast network of intercity highways, the Authority aims to create a platform for businesses to showcase their products and services to a wide audience.

Outdoor Advertising Project-Invitation for Offers and Submission Deadline

Interested parties are invited to participate in the project by submitting their offers, with a deadline set for May 6. The Authority has emphasized the importance of adhering to the submission deadline, signaling its commitment to transparency and efficiency in the evaluation process. Following the submission deadline, the evaluation of offers will commence promptly at 10 am the following day, marking the beginning of the assessment phase.

Outdoor Advertising Project

Commitment to Infrastructure Development

The decision to launch the outdoor advertising project underscores the Authority’s dedication to advancing infrastructure development in Saudi Arabia. By leveraging innovative approaches and strategic partnerships, the Authority aims to modernize and enhance the country’s transportation network, thereby facilitating economic growth and promoting sustainable development.

Creating Opportunities for Collaboration

The outdoor advertising project presents a unique opportunity for collaboration between the public and private sectors. By engaging with investors and companies, the Authority seeks to establish mutually beneficial partnerships that drive innovation, create jobs, and contribute to the overall prosperity of the kingdom.

Enhancing Services for Residents and Visitors

At its core, the outdoor advertising project is designed to enhance the experience of road users by providing valuable information, entertainment, and promotional content along intercity highways. By leveraging outdoor advertising mediums, the Authority aims to create a dynamic and engaging environment that enriches the travel experience for residents and visitors alike.


As the Saudi General Authority for Roads embarks on this ambitious outdoor advertising project, it reaffirms its commitment to driving economic growth, enhancing infrastructure, and delivering exceptional services to the people of Saudi Arabia. By embracing innovation and fostering collaboration, the Authority aims to create lasting value for stakeholders while shaping the future of transportation in the kingdom.

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