What a difference one year makes: In Q3 2024, Amazon experienced its third consecutive quarter of slowing ad sales growth and utilized its 2024 UnBoxed conference to reveal minor modifications to its various ad systems.
Fast forward to 2025, and Amazon’s view was very different. The company’s ad division has experienced multiple quarters of revenue growth, reaching 24% year on year increase in Q3 2025 as Amazon’s quarterly revenue in the sector approaches $18 billion. Amazon also introduced a series of tools and capabilities at 2025’s UnBoxed conference in Nashville, which, if they perform as promised, could transform how marketers and agencies conduct business.
Amazon’s appeal for advertisers is centered on two new features with names that reflect the simplicity and centrality it aims to give. Full-funnel campaigns were introduced, and Campaign Manager was overhauled to combine sponsored ads and its demand-side platform into a single, AI-powered ad hub. Amazon is also ramping up its streaming TV strategy, illustrating how its linked TV expertise has influenced advertiser outcomes.
We’re doing more than just building tools,” said Kelly MacLean, Amazon Ads’ VP of Engineering, Science, and Product. “We’re building a one-stop shop, empowering you to make smarter decisions to drive better results across the entire advertising journey.
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