During the 79th edition of the Cannes Film Festival on May 19, APM Monaco hosted an exclusive soirée in Cannes where the modern jewelry company launched an avant-première exhibition of its Été 2026 line. The event, which took place against the backdrop of the French Riviera, brought together celebrities from the entertainment, fashion, and luxury industries and demonstrated the increasing prominence of Middle Eastern talent in global fashion. As part of the festivities accompanying the collection launch, Egyptian actress Hannah El Zahed, the official Middle East brand ambassador for APM Monaco, attended the soirée.
The Été 2026 collection was inspired by the vitality, light, and carefree beauty of Mediterranean summers, and the Cannes presentation focused on Monaco’s mood and atmosphere. The collection explores a more laid-back Riviera lifestyle aesthetic characterized by movement, color, and modern elegance rather than concentrating only on event jewelry or red carpet glamour.
The collection’s artistic inspiration states that it aims to convey the vivid, glamorous, carefree, and alive sense of “Monaco under the sun.” The collection is influenced by the Riviera’s golden summer light, striped parasols, and seaside scenery in addition to the red and white colors of the Monaco flag.
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