The streaming behemoth Spotify announced on Tuesday that it will introduce a new “AI Persona” label in mid-September that will make it obvious which content creators are AI-generated and not human. According to a statement from Spotify, “listeners have been clear in telling us that they don’t like seeing an artist profile that seems human, only to find out that the persona is AI-generated.
With the music business becoming increasingly concerned about AI-generated content overtaking streaming catalogues, this is the Swedish company’s most recent attempt to be open about how the music on its platform was created.
The “Verified by Spotify” emblem, which indicates that a profile has been examined and satisfies its authenticity standard, was introduced by the firm in April. We will begin applying badges to relevant profiles in addition to artist profiles that self-disclose as AI Personas,” the business stated. Spotify stated that until a user follows an AI Persona, AI Personas would not be included in editorial or personalized suggestions.
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