Dubai, UAE: Maser Group’s latest venture into the GCC’s fast expanding infrastructure and real estate industry is the establishment of Emarald, a new building materials and construction goods company. The business, which is headed by Chairman Prateek Suri, will start off in the United Arab Emirates before branching out into a few African nations.
The launch marks Maser Group’s entry into an industry that benefits from consistent investments in housing, commercial real estate, infrastructure, and industrial growth throughout the Gulf Cooperation Council (GCC) and Africa, where demand for dependable construction supply networks is still rising.
Emarald, a fully owned subsidiary of Maser Group, will provide a wide range of products for commercial, industrial, and infrastructure projects, including structural steel, flooring solutions, waterproofing materials, and construction tools.
The action marks yet another turning point in Maser Group’s expansion from its beginnings in consumer electronics to a multifaceted global enterprise with interests in mining, logistics, industrial development, artificial intelligence infrastructure, and strategic investments. The group successfully exited the Maser consumer electronics sector in 2025 after growing the brand into a company that generated over $1 billion in revenue annually in 2024 and attained unicorn status.
Since then, it has expanded its growth into new industries, such as building supplies via Emarald. One of the richest Indians in Africa, Prateek Suri has established a substantial commercial network throughout the Gulf Cooperation Council and the African continent.
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