Written by 08:02 Business, News, Saudi Arabia

WhatsApp Enters a New Phase as Meta Strengthens Its Fintech Strategy

WhatsApp Enters a New Phase as Meta Strengthens Its Fintech Strategy

One of the biggest leadership moves in WhatsApp’s history has occurred with the appointment of Indian fintech entrepreneur Kunal Shah by Meta. Shah, one of India’s most well-known startup investors and the creator of the fintech company CRED, will take over for Will Cathcart, who supervised the development of WhatsApp into a platform that is used by over three billion people globally over the course of seven years.

The appointment coincides with Meta making a significant strategic investment of almost $900 million to CRED at a valuation of roughly $4.5 billion, demonstrating the company’s faith in Shah’s leadership and its long-term goals in one of the fastest-growing digital economies in the world.

Later, Freecharge was purchased by Snapdeal for about ₹2,800 crore ($335 million), solidifying Shah’s standing as a prominent businessman in the nation’s developing digital economy. Shah became a well-known angel investor after the sale, supporting hundreds of businesses in a variety of industries, including software, fintech, and e-commerce. His subsequent business, CRED, was first introduced as a platform for rewards for customers who made timely credit card payments.

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